<![CDATA[Designing With Ali - Blog]]>Tue, 14 Dec 2021 21:22:27 +0300Weebly<![CDATA[How to Photograph Children]]>Thu, 05 Jan 2017 09:10:10 GMThttp://www.3dotsad.com/blog/january-05th-2017How should I photograph my children? This is a question we’re asked a lot at DPS and so I thought I’d put together a few Child Photography tips.
I’ve outlined them below in two parts – ‘settings’ and ‘the shoot’. Keep in mind that it reflects how I photograph children and by no means do I have a monopoly on the only way to do it – feel free to add your own tips in comments below.
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Image by thejbird
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Image by darkmatter
Photographing Children – Settings:Lets start by looking at some tips on how to set your camera up when photographing children.
  • Aperture Priority Mode– I’d start by switching your camera into Aperture Priority mode. This will let you have some creative control over depth of field which can be an important factor in portraits. Learn more about Aperture Priority Mode. If your camera doesn’t have aperture priority mode – it might have a ‘portrait’ mode which can be worth shooting in to get those nice fuzzy backgrounds.
  • Aperture – I’d set my aperture at f5.6 to start with (you can adjust it up and down as you start shooting). This will throw the background out of focus (unless your kids are right up against a wall) but will give you enough depth of field that their whole face will be in focus.
  • ISO – Depending where you are shooting (inside or out) and what the light is like – set your ISO to 200 (lower is better if you have lots of light). If it is too dark and this makes your shutter speeds too long you can pump it up – but try to keep it under 800 or you’ll start getting lots of pixelation).
  • Shutter Speed – Keep an eye on the shutter speed that your camera is choosing. Try to keep it 1/200th of a second or faster if you can (if your kids are running around – to up to 1/500th or more). Like I say – if it’s too dark you can increase your ISO or even push your Aperture up a little. If you’re not confident with shutter speeds and your photos are coming out blurry because your children are moving too fast – you might try setting your camera to ‘sports mode’.
  • Focus Mode – Set your Auto focus to single point focussing. You could leave it on the multipoint focusing mode but I find with kids that move around a lot that you want to know exactly where your camera is focusing quite precisely (this could just be me though).
  • RAW – If you have time (and the ability) to do some post production work on your images later try shooting in RAW. This will give you more license to edit your shots later. If you’re under the pump for time and/or don’t have the ability to edit your work – JPEG will do.
  • Flash/Lighting – I’m not sure if you have a flash unit or not that you can use but my preference is to limit the use of your camera’s built in flash. If you do have an external flash and you’re shooting inside – bounce it off a roof/wall (if they are white) or use a diffuser to give indirect light. Otherwise try to find situations that are well lit with natural light – this is my preferred situation – if you can do it in natural light you’re putting yourself in the position to not have to worry too much about your flash. If you’re shooting into the sun though – consider using your flash to give a little fill flash light.
  • Lens – I like to take a couple of approaches when it comes to lenses. The main approach I take is to use a lens with some real zoom capability. I love to get my 70-200mm lens out which enables me to shoot from a distance and yet still fill the frame with the child I’m photographing (this lens also has the advantage of being fast (f2.8) and having image stabilization) – even my 24-105mm lens gives good range at the 105mm end. The other approach that can be fun is to shoot at the other end of the spectrum and shoot with a wide angle perspective. Getting in nice and close with a wide lens can give all kinds of fun distortion (which when used creatively can lead to some wonderful shots). If shooting indoors or in poor lighting you might also want to go with the fastest lens in your bag.
OK – so we’ve talked camera settings – lets move on to the shoot itself.

Photographing Children – The ShootBefore I give some specific tips about the shoot, I think it’s worth saying that you want to get the children that you are photographing as comfortable with you and the camera as possible. Showing kids photos after you’ve taken them, letting the child look through the viewfinder and even take a few shots (if they’re old enough), spending time with the kids before taking shots – all of these things can help set the child at ease. The more relaxed they are the better.
Location – Where you shoot will depend a lot on your situation – but try to think of a 2-3 scenes/settings that you could go to before you start shooting. If you have a few hours – pick at least one outside (a park perhaps), one inside (in their bedroom or play room perhaps) and try to find a spot where you have a fairly simple background (something with color can be good) for a few posed shots. Choose places where your kids have fun, where you can show them in their natural playful environment. If you’ve got the time go to the zoo, beach or some other fun place.

Candid Approach – I try to shoot candidly with kids as much as possible. Get them doing something that they enjoy and just start snapping. You might ask them to stop/pause what they are doing every now and again and to look at you (at the top of a slide for instance) but over time you’ll find lots of moments in the normal run of their ‘play’.
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Image by Jeff Kubina
]]><![CDATA[Brand and Sales – Why is Branding So Important for Sales?]]>Thu, 05 Jan 2017 08:49:03 GMThttp://www.3dotsad.com/blog/brand-and-sales-why-is-branding-so-important-for-salesNowadays, customers would always go for quality before pricing. He would like to know that his purchase will not be in vain or he would not be coming back for the same product just because the last one did not last longer than the money he had to pay.
In addition, to add a name to their purchase is a plus factor that helps future interaction between the customer and suppliers.
Brand names have become very important since people around the world have become more brand conscious. Everyone one wants to own something nice from a popular designer or developer. 
Branded companies work hard towards giving their customers the best of what they have to offer. They work on quality more than extra sales and have the best sales strategies at work. They make a customer believe they are actually saving money by buying a long lasting product or service. A strong brand will attract customers as well as other businesses as excellence and quality becomes their work ethic.
How does brand and sales help? No one likes to use a product, which they cannot name. Customers prefer to name their purchase and like to get to know it better. Consequently, Branding a product or company is very important as it provides a certain ‘taste’ for customers to relate to their needs. Brand awareness creates trust between a company and its customers. People like to trust a company to develop a product without worrying about whether the product is good or not.]]>